In could be just three exceptional hires away from having the business of a Millionaire Real Estate Agent.” That’s The Millionaire Real Estate Agent, we declared “youstill absolutely true. However, our ongoing research for both into how these key positions evolve. Some of you got a sneak peak at Mega Camp 2009. For the rest, here’s a quick look at hiring and compensating a showing assistant.
Leverage is about focus. You hire talent to keep you focused on your most dollar-productive activities. After delegating your administrative responsibilities, you look next for help on the buyer sales side of the MREA and SHIFT has given us new insight business. Help here can keep you focused on leads and listings. So who do you hire? In the past, research pointed us to a licensed buyer specialist paid on a 50/50 commission split. Today, some successful agents are first hiring a licensed showing assistant to keep their costs of sale low and their productivity high. A showing assistant can free you from the task of driving buyers around, but keep you in the driver’s seat when it comes to converting buyer leads to appointments, getting signed agreements, identifying wants and needs, and eventually writing and negotiating contracts. An effective one should be able to show homes to around three to four buyers a month while earning bonuses based on 25 percent of each sale. Based on a $5,000 average commission, a good showing assistant could earn upward of $60,000 a year. Not a bad living. Better yet, you get to stay focused and 75 percent of buyer side income stays with you. You can operate this way or you can use this as a steppingstone for someone. If you are still looking for someone who has the ability to grow into your lead buyer specialist, having them prove their ability by first being a showing assistant is a smart idea. So when you have someone with the ambition and proven ability to work a high volume of buyers over time, your showing assistant could earn the right to be promoted to a licensed buyer specialist. Your buyer specialist would then handle buyers from the appointment to closing and now earn 50 percent of the commissions. Again, a good one should be able to handle three to four buyers a month without burning out. Burnout is a key word. Once you have identified a great buyer specialist, you don’t want to lose them! When they burn out and walk out, guess who gets their job? You do. And quite possibly you were burned out on that work a long time ago, so you may not want it back. When your business is generating enough leads on a consistent basis to push a great buyer specialist into overload, the showing assistant concept comes back into the picture. Now your buyer specialist gets to hire a showing assistant of their own. The showing assistant is still paid on a 25 percent bonus.












